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King Contract Services

Construction Recruitment Built Better

King Contract Services (KCS) approached me to help them redefine their brand and establish a strong digital presence that would resonate with both clients and contractors. As a leading player in the recruitment industry, KCS needed a brand that reflected their professionalism, trustworthiness, and unique value proposition. Our goal was to create a brand identity that them apart from the competition and also clearly communicated their commitment to vetting and delivering top-tier talent.

Web Design

Branding

Social Content

B2C Market

Software Design

Recruitment

kingcontractservices.co.uk

Web Design

Branding

Social Content

B2C Market

Software Design

Recruitment

kingcontractservices.co.uk

Web Design

Branding

Social Content

B2C Market

Software Design

Recruitment

kingcontractservices.co.uk

Branding

I started from the ground up, working closely with KCS through a series of workshops to develop a comprehensive brand strategy. This included defining their mission, values, vision, and conducting a thorough competitor analysis. From this foundation, I created detailed user personas and crafted a tone of voice that speaks directly to KCS's primary and secondary audiences.

The visual identity i developed for KCS is fresh and clean, designed to resonate with both clients and contractors. Central to this identity is the 'KCS-approved' check mark in the logo, symbolising their rigorous vetting process and commitment to quality. The brand guidelines I delivered included everything from colour palettes and typography to the proper use of the logo, ensuring consistency across all touch points.

A Wordpress Refresh

KCS approached me for a minor website refresh. I was given a tight deadline and an existing WordPress structure to work with. Although it wasn’t a complete redesign, I focused on maximising what was possible within the constraints. Despite the limitations, I delivered a refreshed, user-friendly site that meets their needs.

While WordPress isn’t my preferred platform, this project showed that I can adapt and deliver quality results on any platform, even under challenging circumstances.

Social Content

I created a social content strategy that was designed to showcase the KCS brand while effectively reaching their target audience. I created content that speaks directly to their audience in a tone of voice that reflects KCS's values and mission. This content reinforced their brand identity and helped to build trust and engagement with both clients and contractors.

"Partnering with Arni for the branding and visual identity of King Contract Services was a game changer for us. He quickly earned our trust, taking over all areas of our digital marketing with ease. He created eye-catching print ads that were showcased at Selhurst Park, and his clear communication and professionalism made the entire process seamless. We’re thrilled with the relationship we’ve built and the results he's delivered."