I lead product design for EverAI’s flagship consumer AI platform, used by millions of people worldwide. I joined as a Senior Product Designer in February 2025 and moved into the Product Design Lead role in November 2025.

I still design the work myself. I also look after design quality and creative direction, and help hire as the team grows.

• End-to-end product design for AI-native features, from early concepts to polished, scalable systems.
• New interaction models and monetisation systems for a product people use for entertainment and connection.
• Onboarding, storytelling and conversion journeys that mix entertainment, interaction and monetisation.
• Working closely with engineering, product and leadership to prototype and ship new features quickly.
• Workflows and systems that support fast experimentation, content generation and growth.

Designing at the cutting edge of consumer and breakthrough products in the generative AI space — focused on connection, creativity, and personalised AI experiences.

• Leading product design for never-before-seen AI user experiences, defining interaction paradigms in an emerging category.
• Partnering closely with engineering and product to build scalable design foundations from scratch for high-growth AI-first platforms.
• Balancing speed and innovation—shipping MVPs fast while setting a clear design vision for long-term evolution.
• Creating interaction models that translate complex AI behaviours into intuitive, emotionally resonant user interfaces.
• Driving cross-functional collaboration in an environment where experimentation, quality, and originality are valued equally.

In 2019, I founded Infinite, a studio working with startups and scale-ups in dating, MedTech, HealthTech and social marketplaces. I took on senior product design and creative director roles for clients, leading product design, UX/UI and creative direction on long-term projects and shorter contracts, outlined below.

Infinite is also where I build my own products, including Puff & Pout™. For a full list and case studies, go to infinitestudio.co.

• Led the UX/UI redesign for the WAX app on iOS, Android, and web, increasing in-app purchases by over 250% and a 112% increase in global user base.
• Enhanced premium upgrades by revamping the onboarding and user journey, resulting in a substantial increase in free-to-premium conversions.
• Leveraged data-driven insights to boost engagement, achieving a 50% uplift in daily active users.
• Implemented a scalable design system to ensure visual consistency across platforms, reducing development time by 20%.
• Collaborated with cross-functional teams to align user needs with business objectives, balancing functionality with commercial goals.

• Led the UX/UI design for the Killing Kittens app on iOS and Android, focusing on responsive design across mobile and web platforms, increasing user engagement by 45%.
• Conducted A/B testing and feedback loops to refine user experience, improving feature adoption rates by 30%.
• Designed community-driven features that fostered user interaction, leading to a 60% increase in active global community members.
• Managed tight deadlines and budgets in a seed-funded environment, delivering high-quality design solutions aligned with brand objectives.

• Co-founded Swift Social, a successful SaaS social media management software with users in over 12 B2B sectors across 69 countries.
• Led product design and development from ideation to execution, building a robust tool for managing and automating social campaigns.
• Secured crowdfunding on Indiegogo and raised seed investment via Crowdcube.
• Built well-rounded expertise across marketing, operations, and financial management.
• Managed stakeholder expectations, navigating mergers and acquisitions during the company’s sale and exit.

• Co-founded and scaled Wonderlabs from 3 to 10 team members, focusing on web design and interactive digital experiences.
• Delivered impactful UI/UX solutions and digital campaigns for high-level clients, driving measurable engagement and brand growth.
• Applied lean startup principles to bring ideas to market quickly, enhancing agility and client satisfaction.
• Managed the development of custom UI and web strategies, ensuring consistency and brand alignment across platforms.
• Built and implemented design systems and workflows to streamline design execution and maximize team productivity.

• Co-founded and scaled We Got a Pulse!, a boutique digital agency with global reach.
• Created engaging web, graphic, and motion content for high-profile, international marketing campaigns.
• Developed innovative iOS applications to enhance user interaction and engagement.
• Established strong partnerships with top London digital agencies to expand business opportunities.
• Delivered successful outsourced projects for global brands, including Honda, McDonald’s, EA, Doritos, Universal Music, and more.

As a course representative, I studied in a top European media and arts school, focusing on digital production, interactivity, and theory. This well-rounded program produced numerous high-profile digital natives, including many peers now in successful creative careers.

Honoured with multiple awards, including ‘Best of Festival’ at BEA and the EUROPRIX Top Talent Award for innovative interactive media projects.