Untouched
100% Vegan, Ethical and Homemade Skincare
From Kitchen to Cart
I created an online store that beautifully showcases Untouched’s range of homemade skincare products. The design focused on simplicity and elegance, allowing the products to shine. With a quick and easy checkout process, the site was built to be secure and scalable, ready to accommodate more products as the business grew.
The result was a high-performing e-commerce platform that successfully converted visitors into customers, achieving worldwide sales across five countries and generating hundreds of orders.
Time for a Glow Up
I created a brand that celebrates natural beauty and purity. From designing packaging, labels, and studio photography to developing the brand’s ethos, I ensured every element reflected the core values of authenticity and natural beauty.
The result was a powerful identity that resonated with skincare enthusiasts globally, promoting beauty without filters and connecting deeply with a growing customer base.
Social Media
For Untouched’s social content, my approach was rooted in authenticity and inclusivity. We crafted user-generated content (UGC) that resonated with a diverse audience, highlighting the natural beauty of the products and the people using them.
By showcasing the products in their purest form, I connected with passionate skincare enthusiasts, driving engagement and building a loyal community around the brand.
Untouched was a significant learning experience, as I entered an unfamiliar industry and applied my skills to a new product. Juggling multiple roles and stepping out of my comfort zone led to growth and learning.
However, with my freelance agency taking off and the pandemic ending, I couldn't devote enough time to Untouched, so I wound down the business, but it was an invaluable experience in e-com startups.
