WAX
A Bold New Era in Social Dating
A safety-first user experience
When WAX approached me to design their social dating app, I knew it was more than just creating a platform for swiping. My mission was to build a judgment-free space where users could truly find their tribe. I placed safety, privacy, and security at the heart of the design, ensuring that every user felt secure and free to express themselves.
By prioritising these elements, I helped WAX create a platform that stands out in the crowded dating app market, offering a unique, inclusive space for open-minded individuals.
Designing Beyond Swipes
Each feature of the WAX app - Dating, Events, and Communities - was meticulously crafted to cater to a unique, open-minded audience. The design is bold, intuitive, and completely distinct from any other dating app, prioritising user privacy and safety at every step.
Every interaction within the app was designed to empower users to connect freely and confidently, making WAX not just a dating app, but a secure, vibrant community.
Branding Beyond Boundaries
WAX needed a brand that speaks to its bold, open-minded community. I crafted a visual identity that defies conventions, making a strong statement across all touch points. From impactful billboards to sleek app icons, every element of the WAX brand was designed to connect and resonate with its audience.
Authentic Social Connections
I crafted social content to authentically reflect the brand’s unique, open-minded ethos. A key challenge was navigating platform restrictions while ensuring compliance with content guidelines, allowing us to run successful Meta Ad campaigns.
Through strategic content planning and creative storytelling, we grew the community, increased engagement, and maintained a positive brand image that resonated with the audience, all while staying true to WAX’s vision of a judgment-free space.
£4m
Capital Raised
Produced key assets including pitch decks, promotional videos, campaign pages and social/email graphics, vital in driving investors to action.
33%
Increase in Upgrades
Refined the app user experience through data analysis, leading to a 33% uptick in paid upgrades and in-app purchases.
24%
Increase in CTR
Redesigned the client's emails and content strategy, resulting in a 24% increase in click-through rates.
