WAX
A Bold New Era in Social Dating
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, I played a crucial role in shaping WAX's success. I collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
UI Design
UX Design
App Design
iOS / Android
Web Design
Branding
Graphic Design
Social Content
B2C Market
Raising Capital
Dating & Relationships
Social Marketplace
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, I played a crucial role in shaping WAX's success. I collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
UI Design
UX Design
App Design
iOS / Android
Web Design
Branding
Graphic Design
Social Content
B2C Market
Raising Capital
Dating & Relationships
Social Marketplace
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, I played a crucial role in shaping WAX's success. I collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
UI Design
UX Design
App Design
iOS / Android
Web Design
Branding
Graphic Design
Social Content
B2C Market
Raising Capital
Dating & Relationships
Social Marketplace
A safety-first user experience
A safety-first user experience
When WAX approached me to design their social dating app, I knew it was more than just creating a platform for swiping. My mission was to build a judgment-free space where users could truly find their tribe. I placed safety, privacy, and security at the heart of the design, ensuring that every user felt secure and free to express themselves.
By prioritising these elements, I helped WAX create a platform that stands out in the crowded dating app market, offering a unique, inclusive space for open-minded individuals.
When WAX approached me to design their social dating app, I knew it was more than just creating a platform for swiping. My mission was to build a judgment-free space where users could truly find their tribe. I placed safety, privacy, and security at the heart of the design, ensuring that every user felt secure and free to express themselves.
By prioritising these elements, I helped WAX create a platform that stands out in the crowded dating app market, offering a unique, inclusive space for open-minded individuals.
Designing Beyond Swipes
Each feature of the WAX app - Dating, Events, and Communities - was meticulously crafted to cater to a unique, open-minded audience. The design is bold, intuitive, and completely distinct from any other dating app, prioritising user privacy and safety at every step.
Every interaction within the app was designed to empower users to connect freely and confidently, making WAX not just a dating app, but a secure, vibrant community.
Each feature of the WAX app - Dating, Events, and Communities - was meticulously crafted to cater to a unique, open-minded audience. The design is bold, intuitive, and completely distinct from any other dating app, prioritising user privacy and safety at every step.
Every interaction within the app was designed to empower users to connect freely and confidently, making WAX not just a dating app, but a secure, vibrant community.
Branding Beyond Boundaries
Branding Beyond Boundaries
WAX needed a brand that speaks to its bold, open-minded community. I crafted a visual identity that defies conventions, making a strong statement across all touch points. From impactful billboards to sleek app icons, every element of the WAX brand was designed to connect and resonate with its audience.
WAX needed a brand that speaks to its bold, open-minded community. I crafted a visual identity that defies conventions, making a strong statement across all touch points. From impactful billboards to sleek app icons, every element of the WAX brand was designed to connect and resonate with its audience.
Authentic Social Connections
Authentic Social Connections
I crafted social content to authentically reflect the brand’s unique, open-minded ethos. A key challenge was navigating platform restrictions while ensuring compliance with content guidelines, allowing us to run successful Meta Ad campaigns.
Through strategic content planning and creative storytelling, we grew the community, increased engagement, and maintained a positive brand image that resonated with the audience, all while staying true to WAX’s vision of a judgment-free space.
I crafted social content to authentically reflect the brand’s unique, open-minded ethos. A key challenge was navigating platform restrictions while ensuring compliance with content guidelines, allowing us to run successful Meta Ad campaigns.
Through strategic content planning and creative storytelling, we grew the community, increased engagement, and maintained a positive brand image that resonated with the audience, all while staying true to WAX’s vision of a judgment-free space.
£4m
Capital Raised
Produced key assets including pitch decks, promotional videos, campaign pages and social/email graphics, vital in driving investors to action.
£4m
Capital Raised
Produced key assets including pitch decks, promotional videos, campaign pages and social/email graphics, vital in driving investors to action.
33%
Increase in Upgrades
Refined the app user experience through data analysis, leading to a 33% uptick in paid upgrades and in-app purchases.
33%
Increase in Upgrades
Refined the app user experience through data analysis, leading to a 33% uptick in paid upgrades and in-app purchases.
24%
Increase in CTR
Redesigned the client's emails and content strategy, resulting in a 24% increase in click-through rates.
24%
Increase in CTR
Redesigned the client's emails and content strategy, resulting in a 24% increase in click-through rates.
Xperience the app for yourself
Xperience the app for yourself
Explore WAX for yourself - get the app from the App Store and experience the design that was brought to life.
Explore WAX for yourself - get the app from the App Store and experience the design that was brought to life.
"Working with Arni over the past 7 years has been instrumental to the success of WAX. He provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. His expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Arni seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. He also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology, WAX
"Working with Arni over the past 7 years has been instrumental to the success of WAX. He provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. His expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Arni seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. He also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology @ WAX
"Working with Arni over the past 7 years has been instrumental to the success of WAX. He provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. His expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Arni seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. He also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology @ WAX
