Untouched (formerly Veganaire)
Untouched (formerly Veganaire)
Untouched was my first foray into founding a physical products e-commerce business. When I was approached to help market an exceptional cosmetics range, I couldn't resist the opportunity to rebrand and resell the products as my own. This allowed me the creative freedom to develop a new brand with a meaningful ethos that could genuinely help people on their skin journey. My motivation throughout the project was unwavering. The products were specifically targeted towards mid-premium skincare enthusiasts who were willing to invest in high-quality, homemade products to care for their skin.
Untouched was my first foray into founding a physical products e-commerce business. When I was approached to help market an exceptional cosmetics range, I couldn't resist the opportunity to rebrand and resell the products as my own. This allowed me the creative freedom to develop a new brand with a meaningful ethos that could genuinely help people on their skin journey. My motivation throughout the project was unwavering. The products were specifically targeted towards mid-premium skincare enthusiasts who were willing to invest in high-quality, homemade products to care for their skin.
Behind the scenes 🔈
0:00/1:34
Behind the scenes 🔈
0:00/1:34
6
Products
6
Products
5
Countries using Untouched products
5
Countries using Untouched products
100+
Orders
100+
Orders
6
Products
6
Products
5
Countries using Untouched products
5
Countries using Untouched products
100+
Orders
100+
Orders
E-Commerce Store
E-Commerce Store
I launched the store using SquareSpace, as at the time it offered more design flexibility than Shopify and allowed me to launch more quickly.
Although Untouched was a side hustle, I dedicated time to crafting the brand, selecting products based on my suppliers' best-selling collection, creating labels, designing packaging, and directing a professional photoshoot.
Unfortunately, most of these efforts ended up in the trash once I had to rebrand after six months (listen to the Behind the Scenes voice note for the full story).
The website itself showcased the complete product range, including bundles, and featured quick checkout options with payments powered by Stripe. I integrated cart abandonment emails, newsletter signups, and Facebook Pixels for social ads.
The first sale was made within days of the site going live. There's nothing quite like the excitement of receiving that first order email.
I launched the store using SquareSpace, as at the time it offered more design flexibility than Shopify and allowed me to launch more quickly.
Although Untouched was a side hustle, I dedicated time to crafting the brand, selecting products based on my suppliers' best-selling collection, creating labels, designing packaging, and directing a professional photoshoot.
Unfortunately, most of these efforts ended up in the trash once I had to rebrand after six months (listen to the Behind the Scenes voice note for the full story).
The website itself showcased the complete product range, including bundles, and featured quick checkout options with payments powered by Stripe. I integrated cart abandonment emails, newsletter signups, and Facebook Pixels for social ads.
The first sale was made within days of the site going live. There's nothing quite like the excitement of receiving that first order email.
Branding
Branding
From day one, my mission was to provide strictly vegan and cruelty-free products. This was always the case and it was reflected in the old name. But as I got to know my customers and the impact that my products had on them, my mission became even clearer.
Seeing my customers empowered by my products inspired me to pursue a #NoFilter revolution. I wanted to celebrate skin positivity and diversity and normalise stigmas surrounding all skin types and conditions.
I believe everyone is beautiful, and I aspired to make people feel this way without the filters - just as they are and just as the ingredients in my products are; ‘Untouched.’
This inspired the business's guiding ethos. I also aimed to create branding that felt fresh and bold while incorporating a natural and homemade vibe, perfectly reflecting the essence of the products themselves.
From day one, my mission was to provide strictly vegan and cruelty-free products. This was always the case and it was reflected in the old name. But as I got to know my customers and the impact that my products had on them, my mission became even clearer.
Seeing my customers empowered by my products inspired me to pursue a #NoFilter revolution. I wanted to celebrate skin positivity and diversity and normalise stigmas surrounding all skin types and conditions.
I believe everyone is beautiful, and I aspired to make people feel this way without the filters - just as they are and just as the ingredients in my products are; ‘Untouched.’
This inspired the business's guiding ethos. I also aimed to create branding that felt fresh and bold while incorporating a natural and homemade vibe, perfectly reflecting the essence of the products themselves.
Behind the scenes 🔈
0:00/1:34
Behind the scenes 🔈
0:00/1:34
Social Media
Social Media
The social strategy for Untouched was simple yet heartfelt. I aimed to showcase the products in real-life situations, being used by genuine customers. The goal was to break free from stigmas surrounding skin problems and promote healthy skin.
A significant portion of the content was video-based, featuring everyday people dealing with skin conditions. I wanted to celebrate these individuals and reaffirm that regardless of their skin, they are beautiful.
The idea was to cultivate a community of skincare enthusiasts and individuals who were passionate about self-love and self-care.
Untouched represented a premium homemade product, and I sought to demonstrate how the products could be seamlessly integrated into anyone's existing skincare routine.
The social strategy for Untouched was simple yet heartfelt. I aimed to showcase the products in real-life situations, being used by genuine customers. The goal was to break free from stigmas surrounding skin problems and promote healthy skin.
A significant portion of the content was video-based, featuring everyday people dealing with skin conditions. I wanted to celebrate these individuals and reaffirm that regardless of their skin, they are beautiful.
The idea was to cultivate a community of skincare enthusiasts and individuals who were passionate about self-love and self-care.
Untouched represented a premium homemade product, and I sought to demonstrate how the products could be seamlessly integrated into anyone's existing skincare routine.
Untouched was a significant learning experience, as I entered an unfamiliar industry and applied my skills to a new product. Juggling multiple roles and stepping out of my comfort zone led to growth and learning.
However, with my freelance agency taking off and the pandemic ending, I couldn't devote enough time to Untouched, so I wound down the business, but it was an invaluable experience in an e-com startup.
Untouched was a significant learning experience, as I entered an unfamiliar industry and applied my skills to a new product. Juggling multiple roles and stepping out of my comfort zone led to growth and learning.
However, with my freelance agency taking off and the pandemic ending, I couldn't devote enough time to Untouched, so I wound down the business, but it was an invaluable experience in an e-com startup.
Killing Kittens
Rebranding and fundraising for a female empowerment and sexual liberation for the biggest adult events brand in the world.
See project
Killing Kittens
Rebranding and fundraising for a female empowerment and sexual liberation for the biggest adult events brand in the world.
See project
Killing Kittens
Rebranding and fundraising for a female empowerment and sexual liberation for the biggest adult events brand in the world.
See project
Swift Social
Co-founder and CEO of a crowdfunded social media management SaaS tool, whilst navigating all of the challenges along the way.
See project
Swift Social
Co-founder and CEO of a crowdfunded social media management SaaS tool, whilst navigating all of the challenges along the way.
See project
Swift Social
Co-founder and CEO of a crowdfunded social media management SaaS tool, whilst navigating all of the challenges along the way.
