For over a decade, I've been a collaborative partner with Fat Fish Digital, working together on more than 20 projects. When they approached me to reimagine their website, the goal was clear: to elevate their visual identity and position them as leading technology experts in the medtech, health and wellbeing, and sports sectors. With a history rooted in mobile game development, it was essential to shift their brand towards the future, reflecting their evolution into software development for critical industries.